Blind photographer click advertising campaign

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Blind photographer click advertising campaign

Teco Barbero, who has clicked parts to campaign for the Handicapped Sports Association, tells of its history and technique of photography on film created by the agency.

Posted on May 20, 2010 - 09:00

 The act. just a further step to strengthen the work of the Wheelchair Sports Association (DDA), an organization that fights for recovery and integration of people with disabilities. The agency created a documentary about Teco Barbero, visually impaired who photographed the pieces of the latest campaign of the Association. The film, which can be accessed through the website or by www.fotografocego.com.br YouTube account of the approach of Teco and the world of photography and his technique of capturing images. Since it went live last month, the documentary has already registered over 100,000 hits on the site.
 
Teco Barbero's degree in journalism from the University of Sorocaba. He took his first photograph at age 16, on a trip to Switzerland. "It was only because my father complained that he would not appear in any photo of the trip," said Barbero. Click again at 21 when he attended a photography course for the blind designed by documentarian Werinton Kermes. There he learned to shoot using his own body. "To a blind photographer, framing, focus, aesthetics, matters little. What is relevant is that the picture can show the way they see the world "claims the journalist.
 
In Brazil, Teco Barbero was the first photographer with visual impairments to click an ad campaign. The film's campaign, which was broadcast last year, showed a wheelchair Teco photographing the DDA. In addition, the agency created a campaign and making of a hot site with all the exclusive action information. To proceed with the communication, the act. want to invite renowned photographers of the Brazilian market to click blindfolded.
 
According to Carlos Domingos, creative director of acts. Shows that a disabled person can do much more than people think was the way to draw public attention. "It's a great pride to participate in another impressive campaign for the DDA, which has generated many comments and a good return for the institution. Working with Teco was very quiet, since it is an efficient professional and helpful. Contrary to what people may think, it was not easier or harder to work with him. It was another job, like any other, "concludes Sunday.
 

Source: Life freer